Chivas Brothers The Revolve 1801
70cl / 50%
£179.00
- Malt type: Blended
- Region: Scotland
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One-line hook: A high-strength, 50% ABV Blended Scotch presented in a distinctive round decanter, commemorating the founding of the Chivas legacy.
At-a-Glance:
Distillery: Strathisla (core malt component)
Bottler: Chivas Brothers Ltd
Country & Region: Scotland
Category: Blended Scotch Whisky
Age: Non Age Statement (NAS) (Labelled as 17 Year Old in some vintages)
Vintage: Not stated by the producer
Bottled: Not stated by the producer
ABV & Size(s): 50% (100 Proof) / 75cl (750ml)
Cask / Treatment: Marriage of single malt and grain whiskies
Natural Colour: Not stated by the producer
Non-Chill-Filtered: Not stated by the producer
Cask Strength: No
Bottle count / Outturn: Not stated by the producer (Limited Edition Presentation)
Intended channel: Collector Release
Packaging: Signature round decanter-style bottle.
Notes on discrepancies: The 1801 date refers to the founding of the Chivas brothers' Aberdeen grocery store, not the bottling date.
- Historical Context:
The Chivas Brothers The Revolve 1801 is a distinctive presentation that serves as a tribute to the deep heritage of the Chivas brand. The name refers to the year 1801, marking the establishment of the Chivas brothers' famous grocery and fine spirits emporium in Aberdeen, the genesis of what would become the globally renowned Chivas Regal brand.
The Revolve bottling is unique for two reasons: its technical specification and its design. The name "Revolve" is inspired by the rotational, decanter-style bottle, crafted to visually stand out in any collection. Released as a collector's piece, the liquid inside is a specially selected blend bottled at a robust 50% ABV (100 Proof), a significantly higher strength than the standard 40% ABV core range. This elevated proof ensures a bolder, more intense flavour delivery, appealing to enthusiasts seeking maximum concentration from their blended Scotch.
As a Chivas Brothers product, the blend draws upon the considerable resources of the company's distilleries, with the historic Strathisla single malt being the key malt component that defines the house style of sweet, rich, and balanced flavour. The Revolve bottling is valued as a modern luxury blend that consciously celebrates the deep history of the Chivas house.
- Technical Specification & Variant Map:
The Revolve 1801 is defined by its high bottling strength, which is the primary value differentiator within the Chivas portfolio.
2.1 Documented variants:
- 50% ABV (100 Proof) / 75cl (750ml) is the core specification.
- A 5cl miniature format also exists, highly sought after by miniature collectors.
- Though released as a NAS product, the liquid is sometimes labelled as 17 Year Old depending on the specific batch vintage.
Variant Matrix:
| ABV | Volume | Market | Era cues | Relative desirability |
| 50% (100 Proof) | 75cl | Collector Release | Signature round decanter | Highest (Superior strength and presentation) |
| 50% (100 Proof) | 5cl | Miniature Collector | Signature round decanter | Niche collectible |
2.2 Packaging & authenticity checklist:
The primary authentication feature is the round, decanter-style glass bottle, which visually distinguishes the product. The labels must clearly state "1801" and the robust 50% ABV (100 Proof) strength. The blend is noted for its enhanced flavour profile, offering deeper oak and spice notes compared to standard blends. Due to its high price and collector status, buyers should verify that the seal is fully intact and the bottle is without significant cosmetic damage.
2.3 Regulatory/terminology notes:
The liquid is a Blended Scotch Whisky, meaning it is a marriage of single malt and single grain whiskies. The 50% ABV strength ensures a superior flavour delivery, as the spirit is less diluted, preserving more of the cask's volatile flavour compounds. Whether the blend is non-chill filtered or features natural colour is not stated by the producer.
- Liquid Profile (from verifiable notes):
The profile is robust and honeyed, with heightened spice and oak presence due to the 50% ABV.
Nose: Refreshing aroma, offering strong notes of honey, fresh fruit, spices, and citrus with a herbaceous base.
Palate: The palate is an explosion of layered flavours. Primary notes include deep honey and wood, with hints of caramel and chocolate. The higher proof contributes to a rich, full mouthfeel.
Finish: Long, persistent, and sweet with a rich and smooth texture, carrying lingering notes of oak and spices.
With water: Not stated by the producer.
4.Distillery/Bottler Snapshot:
Chivas Brothers, now part of Pernod Ricard, is one of the world's leading Scotch whisky blenders. The company's blending expertise is anchored by the Strathisla Distillery, the oldest operating distillery in the Scottish Highlands, whose single malt imparts the essential smooth, rich, and fruity character to all Chivas blends. The creation of specialized products like The Revolve allows Chivas to showcase a premium side of its blending prowess, targeting the luxury and collector markets.
5. Sourcing:
- Target formats/eras to prefer: The full 75cl, 50% ABV bottle in a pristine decanter is the target.
- Red flags to avoid: Avoid bottles with low fill levels, as the liquid's integrity is critical for a high-strength vintage blend.
- Condition thresholds (fill/box/labels): The glass decanter itself must be pristine. Labels must be intact, and the overall presentation should be excellent to justify the high retail value.
- Margin/velocity expectations - qualitative: Margin/velocity expectations - qualitative: Velocity is moderate. Margin potential is extremely high when bought near the low auction floor price (e.
