Seagram’s – 100 Pipers Finest Scotch Whisky
75cl / 40%
£99.00
- Malt type: Blended
- Region: Scotland
Blended and bottled by Chivas Brothers Ltd., 100 Pipers Finest has long been a popular Scotch across international markets. Bottled at 40% ABV in a 750ml format, it is celebrated for its smooth, approachable style with gentle notes of honey, vanilla, light smoke, and soft fruits. Easy-drinking yet characterful, 100 Pipers has earned its place as a trusted everyday dram and a well-regarded blend for those who appreciate balance and consistency.
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A high-volume 1970s-1980s bottling of this historical blend, famous for its name and its dominance of the Asian spirits market.
At-a-Glance:
Distillery: Multiple (Chivas Brothers malts)
Bottler: Seagram Distillers (later Chivas Brothers/Pernod Ricard)
Country & Region: Scotland
Category: Blended Scotch Whisky
Age: Non Age Statement (NAS)
Vintage: Circa 1970s-1980s
Bottled: Not stated by the producer
ABV & Size(s): 40% / 75cl (also 70cl)
Cask / Treatment: Blend of 25-30 malt and grain whiskies (Key malt: Allt a'Bhainne)
Natural Colour: Not stated by the producer
Non-Chill-Filtered: Not stated by the producer
Cask Strength: No
Bottle count / Outturn: Not stated by the producer (Mass-market blend)
Intended channel: General Release (High volume in Asian markets)
Packaging: Standard glass bottle.
Notes on discrepancies: Originally a Seagram brand, it became part of the Chivas Brothers portfolio after the 2001 Pernod Ricard acquisition of Seagram assets.
- Historical Context:
The 100 Pipers brand was originally introduced by the Canadian company Seagram Distillers in 1965. The name is rooted in Scottish romanticism, inspired by the ballad "The Hundred Pipers," which tells the tale of 100 bagpipers accompanying Bonnie Prince Charlie during the Jacobite rising. The blend quickly became a major international success, particularly in Asian markets, where it holds a dominant commercial position today (No. 1 standard whisky in Thailand and No. 2 in Asia).
This vintage bottling from the 1970s and 1980s represents the brand during its original tenure under Seagram. The liquid is a complex blend of approximately 25 to 30 carefully selected malt and grain whiskies sourced from across Scotland. Since the 2001 acquisition of Seagram's whisky portfolio by Pernod Ricard (the parent company of Chivas Brothers), the brand has been managed by Chivas Brothers. The core malt component is now derived largely from the Allt a'Bhainne distillery, which is also owned by Pernod Ricard.
This 1970s-1980s bottling is valued today as an accessible piece of blending history, reflecting the global reach and strategic importance of the Seagram empire before its breakup. The blend's formula is designed for wide international appeal, offering a balanced, sweet, and subtly smoky flavour.
- Technical Specification & Variant Map:
The 100 Pipers Finest blend is characterized by high volume and a consistent, approachable strength.
2.1 Documented variants:
- 40% ABV/75cl (or 70cl) is the standard format for the Finest NAS blend.
- An unconfirmed 42.8% ABV version has been noted for the Thai/Indian markets, though 40% is the standard for the vintage bottle.
- The deluxe version from the 1970s is also a collectible variant.
Variant Matrix:
| ABV | Volume | Market | Era cues | Relative desirability |
| 40% | 75cl / 70cl | General Release | NAS, Seagram's bottling | Core vintage (High liquidity) |
2.2 Packaging & authenticity checklist:
The bottle typically carries the Seagram's Distillers or Chivas Brothers bottling details. The volume is generally 75cl or 70cl, bottled at 40% ABV. Due to its status as a high-volume product, the price floor is low, making fill level and seal integrity the most important factors for vintage value preservation.
2.3 Regulatory/terminology notes:
The liquid is legally defined as a Blended Scotch Whisky. The component malts are sourced from distilleries across Scotland, including the vital contributions from Allt a'Bhainne.
- Liquid Profile (from verifiable notes):
The profile is mild and balanced, with a focus on sweetness, oak, and light smoke.
Nose: Balanced aroma of oak with a subtle hint of sweetness. Mild and refined overall.
Palate: Well matured, with a light sweetness mingling with notes of oak, a gentle smokiness and nutty undertones.
Finish: Lightly smoky, culminating in a short, subtle conclusion.
With water: Not stated by the producer.
- Distillery/Bottler Snapshot:
100 Pipers is currently managed by Chivas Brothers/Pernod Ricard. The liquid is a Blended Scotch Whisky, crafted from approximately 25-30 different malt and grain whiskies. The blend's backbone is formed by malts from the Highland and Island regions, with the malt from the Tormore distillery and the Allt a'Bhainne distillery being key components. The core identity is a mild, sweet, and smoky profile designed for mass-market appeal, particularly in Asia.
- Sourcing:
- Target formats/eras to prefer: The 75cl bottle from the 1970s/1980s era (Deluxe or Finest) is the specific collectible target.
- Red flags to avoid: Avoid bottles with low fill levels. The price should not exceed 20.00 GBP at auction.
- Condition thresholds (fill/box/labels): High fill level is important. Label condition is less critical given the low margin and commodity status.
- Margin/velocity expectations - qualitative: High velocity (easy to move). Margin is very low, as the current auction floor is minimal.
