This is an overview of The Macallan distillery performance. This is one of a series of posts providing insights into different distilleries’ market performance.
Our line of work includes handling large quantities of data, and we thought that sharing some of this might help other whisky enthusiasts to better understand the whisky market drift.
This article is updated on the monthly basis, so it could be useful to bookmark it for later use.
We will present a dataset of auction lots from The Macallan distillery. Macallan is the leader when it comes to whisky investments and you’ll see large portions of auctions’ virtual shelf space devoted to their bottlings. You can find The Macallan brief history summary here.
Macallan is responsible for of total lots sold on auctions and by far is a favorite distillery to see on any collection shelf. If you are a part, or familiar, with the whisky community, you probably noticed The Macallan effect. Every Macallan release is sold out in a matter of minutes with the Duty-Free series posing as an exception.
Macro performance indicators of Macallan and Auctions market in general
Number of Macallan lots vs. All lots sold on auctions by year:
Macallan lots revenues vs. All lots revenues sold on auctions by year:
Macallan lots percentage and Macallan revenues percentage of total lots sold on auctions by year:
Average price of Macallan lot sold vs. average price of all lots sold on auctions by year:
Now let’s see the best-performing Macallan lots on auctions. The winners are chosen by simply looking for the best annual percentage yield (APY) for whiskies that have been in auctions for at least 2 years. Meaning that all the releases made in the last 2 years will not make it to this section.
