This is an overview of The Macallan distillery performance. This is one of a series of posts providing insights into different distilleries’ market performance.
Our line of work includes handling large quantities of data, and we thought that sharing some of this might help other whisky enthusiasts to better understand the whisky market drift.
This article is updated on the monthly basis, so it could be useful to bookmark it for later use.
We will present a dataset of 99636 auction lots from The Macallan distillery. Macallan is the leader when it comes to whisky investments and you’ll see large portions of auctions’ virtual shelf space devoted to their bottlings. You can find The Macallan brief history summary
here.
Macallan is responsible for 15.31% of total lots sold on auctions and by far is a favorite distillery to see on any collection shelf. If you are a part, or familiar, with the whisky community, you probably noticed The Macallan effect. Every Macallan release is sold out in a matter of minutes with the Duty-Free series posing as an exception.
Macro performance indicators of Macallan and Auctions market in general
Number of Macallan lots vs. All lots sold on auctions by year:
Macallan lots revenues vs. All lots revenues sold on auctions by year:
Macallan lots percentage and Macallan revenues percentage of total lots sold on auctions by year:
Average price of Macallan lot sold vs. average price of all lots sold on auctions by year:
Now let’s see the best-performing Macallan lots on auctions. The winners are chosen by simply looking for the best annual percentage yield (APY) for whiskies that have been in auctions for at least 2 years. Meaning that all the releases made in the last 2 years will not make it to this section.
10 Best performing Macallan whiskies to meet on auctions
The Macallan 25 Year Old Anniversary Malt 43.0 Abv NV
25 Year Old, 70cl, 43.0%
First spotted: 2020, £2619
Last spotted: 2021, £16250
APY: 520
Macallan The Archival Series Folio 5
70cl, 43%
First spotted: 2021, £600
Last spotted: 2022, £2850
APY: 375
The Macallan Archival Series Folio 6
70cl, 43%
First spotted: 2021, £565
Last spotted: 2022, £2400
APY: 325
Macallan 12 Year Old Pre 2018
12 Year Old, 100cl, 43%
First spotted: 2021, £101
Last spotted: 2022, £410
APY: 306
Macallan Folio 6
70cl, 43%
First spotted: 2021, £600
Last spotted: 2022, £2100
APY: 250
Macallan The Archival Series Folio 4
70cl, 43%
First spotted: 2021, £3300
Last spotted: 2022, £8500
APY: 158
Macallan 2008 SMWS 12 Year Old 24.158
12 Year Old, 70cl, 63.6%
First spotted: 2021, £150
Last spotted: 2022, £380
APY: 153
Macallan Classic Cut 2017 Release
75cl, 58.4%
First spotted: 2019, £100
Last spotted: 2022, £1500
APY: 147
Macallan Concept No.1 Art
70cl, 40%
First spotted: 2019, £120
Last spotted: 2021, £650
APY: 133
Macallan 2008 SMWS 12 Year Old 24.156
12 Year Old, 70cl, 63.7%
First spotted: 2021, £140
Last spotted: 2022, £320
APY: 129
10 Most popular Macallan whiskies to meet on auctions
Method: for this section I took only whiskies that were actually sold, meaning that I didn’t count lots that were put on the auction and didn’t have wining bid due to reserved price not met etc. In practice, this list might look different, given that there are certain percentage of lots that was never sold.
Macallan A Night On EarthScotland
70cl, 40%
Lowest price sold on auction: £85, 2022-02-27,
linkHighest price sold on auction: £480, 2021-11-22,
linkFirst time ever sold on auction: £200, 2021-10-01,
linkLatest auction selling price: £150, 2022-04-24,
linkAverage annual return: -50%
Total lots sold on auctions: 1464
Macallan Edition No.3
70cl, 48.3%
Lowest price sold on auction: £70, 2017-11-26,
linkHighest price sold on auction: £450, 2022-04-24,
linkFirst time ever sold on auction: £115, 2017-10-01,
linkLatest auction selling price: £450, 2022-04-24,
linkAverage annual return: 67%
Total lots sold on auctions: 1451
Macallan Aera
70cl, 40%
Lowest price sold on auction: £80, 2021-06-01,
linkHighest price sold on auction: £360, 2019-11-24,
linkFirst time ever sold on auction: £330, 2018-11-01,
linkLatest auction selling price: £230, 2022-04-24,
linkAverage annual return: -25%
Total lots sold on auctions: 1418
Macallan Edition No.4
70cl, 48.4%
Lowest price sold on auction: £65, 2020-02-28,
linkHighest price sold on auction: £775, 2021-05-11,
linkFirst time ever sold on auction: £215, 2018-07-01,
linkLatest auction selling price: £200, 2022-04-24,
linkAverage annual return: -3.75%
Total lots sold on auctions: 1377
Macallan Edition No.2
70cl, 48.2%
Lowest price sold on auction: £60, 2017-07-01,
linkHighest price sold on auction: £575, 2022-01-10,
linkFirst time ever sold on auction: £271, 2016-09-01,
linkLatest auction selling price: £460, 2022-04-24,
linkAverage annual return: 31.5%
Total lots sold on auctions: 1212
Macallan Edition No.5
70cl, 48.5%
Lowest price sold on auction: £75, 2019-12-08,
linkHighest price sold on auction: £525, 2020-02-11,
linkFirst time ever sold on auction: £200, 2019-09-01,
linkLatest auction selling price: £270, 2022-04-24,
linkAverage annual return: 23.33%
Total lots sold on auctions: 1139
Macallan Edition No.1
70cl, 48%
Lowest price sold on auction: £68, 2016-03-01,
linkHighest price sold on auction: £3200, 2021-11-07,
linkFirst time ever sold on auction: £150, 2016-01-01,
linkLatest auction selling price: £2800, 2021-11-08,
linkAverage annual return: 530%
Total lots sold on auctions: 786
Macallan Archival Series Folio 5
70cl, 43%
Lowest price sold on auction: £310, 2020-03-09,
linkHighest price sold on auction: £2250, 2022-04-04,
linkFirst time ever sold on auction: £900, 2020-01-26,
linkLatest auction selling price: £2250, 2022-04-04,
linkAverage annual return: 675%
Total lots sold on auctions: 733
Macallan Edition No.6
70cl, 48.6%
Lowest price sold on auction: £100, 2021-09-06,
linkHighest price sold on auction: £320, 2021-04-13,
linkFirst time ever sold on auction: £200, 2020-10-01,
linkLatest auction selling price: £150, 2021-12-06,
linkAverage annual return: -50%
Total lots sold on auctions: 647
Macallan Concept No.3 2020
70cl, 40.8%
Lowest price sold on auction: £140, 2022-03-27,
linkHighest price sold on auction: £520, 2021-07-12,
linkFirst time ever sold on auction: £440, 2021-07-12,
linkLatest auction selling price: £200, 2022-04-24,
linkAverage annual return: -240%
Total lots sold on auctions: 619