Johnnie Walker Blue Label Porsche Design Edition

Johnnie Walker Blue Label Porsche Design Edition is a limited edition blended Scotch whisky, made in partnership with Porsche Design Studio. The bottle keeps the familiar Blue Label shape. The presentation box is where the collaboration shows: a brushed metallic band, a matte black finish and restrained typography, in keeping with Porsche Design's minimalist industrial approach. It was launched alongside other presentation pieces from the same collaboration, including the Cube, Chiller and Mini Cube, for the luxury travel retail market.