Jack Daniel's – 155 Years of Good Music Pentagram Limited Edition (70cl)

A limited edition of Jack Daniel's Tennessee whiskey in a 70cl bottle, marking the brand's 155th anniversary and its link with live music. The No. 7 label was redesigned by a Pentagram team led by Paula Scher. Typography carries much of the design, alongside drawings of guitars, trumpets, CDs and musical notes. The black-and-white look of the familiar label is kept, as are the line about every drop being made in Lynchburg, Tennessee, the references to the whiskey's awards and the classic bottle shape.