Macallan – Folio 3 (70cl, 43%)

Folio 3 is a Macallan bottling, presented in a 70cl bottle at 43% abv. It leads with an advertising feature built on the idea that whisky is best made in cold weather. The idea was inspired by a tradition mentioned by the distillery manager to David Holmes and Nick Salaman during a visit to The Macallan Estate. The feature continues the distinctive style of the advertising campaign, which placed the mantra of less is more at the heart of a simple, memorable strapline.